Eric Sornoso's Blog

Eric Sornoso's Blog

Email Marketing is Smart. Way Smart.

Marketing is an art: It is the art of creative communication with your existing customer base and your potential customer base. Email marketing can be a portal to consistent, engaging, and financially rewarding contact with the human beings in your target market.

We all know that Internet has forever changed how companies sell their products and services and the evolution continues. (Well, unless you are a member of a tribe in the Amazon who has yet to make connect with the wider world. But then you are probably not reading this.)
is a super smart way to communicate a message to a market segment. Sure, there are other productive ways, like pay-per-click ads on search engine sites and elaborate webpages with interactive features – but email marketing zeroes in on the individual customer in a way that other online tactics do not.



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5 Creative Subjet Headers that will bring you ROI


Emails are an important part of promoting your business, and there are many subject headers that you can use to generate a greater percent of ROI. The following email headers are creative, which means they are more likely to catch the readers’ eye. This means that those on your email marketing list will be more likely to read those emails, leading to more purchases overall. When you create interest in your emails, and provide your customers and email list members with usable information that they can actually use, you are creating a greater sense of loyalty with them as well.

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How to Get Better ROI from your Marketing Initiatives

These days, there are a range of modern marketing gambits which tend to offer a very high success rate to those who use them. In order to help you understand what these impressive marketing techniques are and how they may be utilized in order to drive more sales, establish brand power and showcase the goods and services of companies, we’ve created a practical quick guide.

Once you’ve perused this article, you’ll have your finger on the pulse of what’s hot and happening in the world of cutting-edge marketing. These techniques are currently used by smart and savvy entrepreneurs worldwide, and they are bound to get great results for your company, too.

Discover the Power of the “New Email”

Email marketing needs to evolve in order to continue hitting the target. For example, it’s important to avoid the wordy messages of the past. These days, consumers vastly prefer to receive brief, targeted messages, in contrast to long-winded transmissions. By streamlining every email message that you send, you’ll be creating the “new email”.

In addition to keeping things clear and concise, you should strive for personalization. Although it will take more time to personalize each email, it’s well worth doing, as it separates your email messages from the spammy, “batch and blast” emails sent out by other companies.

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