Marketing is an art: It is the art of creative communication with your existing customer base and your potential customer base. Email marketing can be a portal to consistent, engaging, and financially rewarding contact with the human beings in your target market.
We all know that Internet has forever changed how companies sell their products and services and the evolution continues. (Well, unless you are a member of a tribe in the Amazon who has yet to make connect with the wider world. But then you are probably not reading this.)
is a super smart way to communicate a message to a market segment. Sure, there are other productive ways, like pay-per-click ads on search engine sites and elaborate webpages with interactive features – but email marketing zeroes in on the individual customer in a way that other online tactics do not.