Eric Sornoso's Blog

Eric Sornoso's Blog

How to Get Better ROI from your Marketing Initiatives

These days, there are a range of modern marketing gambits which tend to offer a very high success rate to those who use them. In order to help you understand what these impressive marketing techniques are and how they may be utilized in order to drive more sales, establish brand power and showcase the goods and services of companies, we’ve created a practical quick guide.

Once you’ve perused this article, you’ll have your finger on the pulse of what’s hot and happening in the world of cutting-edge marketing. These techniques are currently used by smart and savvy entrepreneurs worldwide, and they are bound to get great results for your company, too.

Discover the Power of the “New Email”

Email marketing needs to evolve in order to continue hitting the target. For example, it’s important to avoid the wordy messages of the past. These days, consumers vastly prefer to receive brief, targeted messages, in contrast to long-winded transmissions. By streamlining every email message that you send, you’ll be creating the “new email”.

In addition to keeping things clear and concise, you should strive for personalization. Although it will take more time to personalize each email, it’s well worth doing, as it separates your email messages from the spammy, “batch and blast” emails sent out by other companies.

If you can, add personal anecdotes or comments to each message. By doing so, you’ll set yourself apart and you’ll send a message that you really care about each recipient on your mailing list. Using a recipient’s first name will also draw his or her interest.

Certain software packages, such as Constant Contact or MailChimp, are designed to assist entrepreneurs with creating batches of emails. As long as you apply the principles of the “new email” to your software-based email initiatives, you’ll come out ahead, as these software programs will save you significant time and energy.

To add even more value to messages, also consider adding graphics or images in moderation. Keep the overall look clean and coherent.

Learn How to Make Perfect Phone Calls

phone recording

Ideal marketing phone calls will assist you in building relationships. While it will take practice to perfect the art of a cold call or follow-up call, it’s definitely an achievable goal. In order to make the most of every business call, consider scripting what you perceive to be an ideal interaction with a prospective or existing client. Then, practice in order to refine your ability to communicate effectively. Of course, every call should not be scripted. The script is meant to function as a guideline only. Once you’ve practiced extensively, you won’t need the script. You may merely utilize it as a framework, in order to give your calls more polish and panache.

The goal of a good business call should be to strengthen a connection and bring it into the real world. So, do encourage more meaningful connection by asking clients to meet for coffee or lunch. By bringing interactions into the real world, you’ll warm clients up for sales. While it may take time to establish warm and friendly communications that result in sales, it will happen when you make the most of your phone manner.

It may be wise to schedule two or three phone calls at regular intervals before approaching someone about meeting up. Use your best judgment in order to get optimum results. Following up is really the most important facet of succeeding with phone communication that is related to your business.

Go for Snail Mail

Old-fashioned snail mail may serve a purpose, as long as you use it judiciously. For example, sending a handwritten note in a Fed Ex envelope will always impress. Save this approach for important written communications, such as thank-you notes for your biggest clients, as this type of marketing gambit costs more than other methods.

People are always intrigued by Fed Ex envelopes, so using these materials tends to create a heightened sense of anticipation. In order to get the most out of this marketing approach, make sure that your handwritten note is sincere, to the point, and personalized. While it will cost you to send this type of communication, it’s really an investment in the success of your business.

Now that you know some modern marketing initiatives which tend to be very successful, you’ll be ready to tweak your own marketing methods. By using the “new email”, phone calls and Fed Ex envelopes, you’ll embrace a three-prong approach that really covers all of the bases.

Updating your marketing is the secret of evolving to meet the needs of increasingly-discerning clientele. By using our tips and tricks, you’ll be able to connect with prospective and existing customers in a more resonant and meaningful way. So, why not utilize these suggestions in order to get more out of your marketing campaigns? When you do, you’ll be able to meet the needs of your clientele more effectively.

 

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